It is crucial to hire the right people first in the taxi business. Think about how much money you are losing by not having enough vehicles on the road, not having a mechanic who takes good care of them, drivers not turning up on time, not wanting to work weekends, and so on. Problem is, managers and owners of cab firms in Sydney don't know how to hire and select the right people.
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In Sydney, it's simple to hire and select people. Marketing is all about finding people to work with you. It's just like getting new customers. Smart marketing is the core of this process. How do you do it? First, you need to choose who you want to work with. There is a big difference between hiring and selecting. Hiring refers to the process of introducing someone to the taxi company and putting them on the payroll.
In Sydney, I can still remember the first time I drove a taxi. I went to the taxi office, and I stated that I was interested in driving a taxi. I was handed the keys and they said, "You want to drive?" Let's go, here are the keys.
They didn't even ask if I had a driver’s license. Let me ask you, are you satisfied with the people you choose to be friends with? Would you like to see people get better? What are you doing to help people get better? You can't expect to see any results if you don't do anything. You have to get out there and meet these extraordinary people, just like customers. You can hope they find you but this is rarely how life works.